AtlantiCare has one of the top Primary Care Plus networks that relies on the whole hospital network to treat patients. And they needed us to spread that word. So we sought to tell the most authentic tale through stories of patients whose lives were saved by the thoroughness of this network. We filmed short documentaries of a few of the most profound triumphs and put their stories out there. With local communities that AtlantiCare touches as the backdrop for all of our visuals, we shared stories in print, digital and broadcast.