Everyone knows Philly sports fans want their local sports news, and you better be ready to give them the super inside-inside news. Not the stuff the national news is saying, but the real stuff. Like what your favorite quarterback wore while eating breakfast. So to help launch the new local sports CSNPHILLY app, we invented the Online Coach to help train all of those local insiders on how to get the most up-to-date news out to the fans instantly. A strong outdoor campaign put the Coach up everywhere in Philly and TV spots showed a little inside tease as to how he pushes his insiders to get those local scoops.