Mike's Hard Lemonade held a video contest for the most hardcore athletes.  We knew of a few intense athletes (that would be us) that pushed the idea and invented the most hardcore of games: Hard Cup.  2 teams. 1 ball. Every game is sudden death.

We ended up in second place. But only on some technicality.

To push our exposure during voting even more, we filmed a series of smaller videos highlighting the Hard Cup athletes in a more personal way and kept posting them up until Mike’s Hard Lemonade selected their winner.