Commonwealth Proper is a custom clothier originating in Philadelphia. They make bespoke clothing for the modern yet timeless man and don't skimp on any details. Then came Moxie: a handcrafted whiskey made by those same guys. 1 Trick Pony concepted the label and name of the whiskey and I was tasked with filming the essence of it. From the detail used in printing the whiskey labels, to custom jacket lining, to branding the top of each bottle cap, we found the voice of Moxie. Plus I got to photograph that sexy looking bottle.